Brand Protection Set-up

We design and implement best-in-class Brand Protection and Anti-Counterfeiting Strategies for our clients, define or improve internal structures, workflows and actions which prevent or eliminate unauthorized or illicit activity (physical and digital).

We know how to build a strong cross-functional team effecting an overall appreciation and effectiveness of the Brand Protection work across the clients´ company and beyond, working with relevant leads and regional functions and ensuring smooth internal and external communication on the need-to know issues.

We support our clients by

  • designing and implementing strategies for legal enforcement, on- & offline brand and market protection as well as anti-counterfeiting strategies,

  • optimizing the use of business-sensitive budgets by identifying essential services and by implementing already available human & technical resources,

  • proactively detecting and investigating IP infringers & illicit distribution networks within the digital environment (Internet, Deep Web, Darknet) and performing holistic online-to-offline investigations including covert test purchase services, authenticity checks, background checks, on-site address verifications etc.,

  • providing a (partially) self-financing online monitoring & enforcement solution designed by our 360° Online Brand Protection team or,

  • choosing an alternative online monitoring & case management solution available on the market responding to the clients´ individual challenges,

  • building and maintaining close cooperation with online platforms, hosts, registrars, payment providers and other third parties and associations to improve global efficiency in dealing with diverse IP matters and notice & takedown requests,

  • building and maintaining a close cooperation with relevant national and international law enforcement bodies as well as border protection authorities and identifying all key entry points of counterfeits and illicit trade (sea and land),

  • performing trainings for all collaborating brand protection service providers & relevant enforcement authorities on behalf of our clients in order to create a basis for successful counterfeit identification,

  • updating databases for common enforcement tools such as the European IP Enforcement Portal, ensuring accurate data input from all European and global seizures being implemented into our clients´ database or choosing the right brand protection case management tools available on the market as well as

  • arranging workshops for a wide range of preventive brand protection matters such as security labels, track and trace supply chain solutions, product packaging, consumer awareness campaigns and finding appropriate solutions available on the market.

 We are here for you and we will customize our service to your individual needs.