Why 360° Online Brand Protection?
Companies can no longer rely on customs and border security only to protect them from intellectual property violations.
This is because an increasing percentage of global sales are made online resulting in billions of small parcels moving around the world. This parcel volume is near impossible to police. The traditional strategy is to control the delivery routes.
We have developed a modern response: We design a holistig 360° On- and Offline Brand Protection & Anti-Counterfeiting approach and monitor illicit trade and counterfeiting activity at the online point of sale. We hunt down the forgers of your brands and products – abusing search engines, virtual marketing platforms and social media networks – take them to account and effectively shut down their operations by uniting the expertise of three key industries.
It is time to see Brand Protection differently!
For many businesses, the complexity of brand protection is often the barrier that limits their ability to make the most of their capacity and budget.
We are here to make brand protection accessible.
We continue where others stop.
Conventional service providers detect large numbers of potential violations in a short time and arrange for takedowns by using automated processes – end of service.
Takedowns alone do not create (financial) impact. Without, the infringers’ activities continue. No impact – no (real) takedown!
The truth is that brand protection cannot be automated.
Many targets cannot even be found based on technologies reduced to an extensive keyword and image recognition search. Only the combination of the old-school investigation techniques and the latest digital & clustering tools in combination with consequent enforcement delivers satisfying results.
We developed our 360° On- and Offline Brand Protection model on the basis that the separated application of traditional ‘big data‘ reportings and ‘notice and take-down‘ approaches are outdated and not effective. We recommend an approach where we fully integrate with your business.
We create impact at minimum risk by combining what traditional providers separate; our brand protection know-how, our technical skills‚ analytical and investigative intelligence with our enforcement capability to form an all-encompassing service.
We launched our 360° Online Brand Protection model in 2010. We worked closely with a major automobile manufacturer, refined and developed the system to suit all industries and invited industry experts to join us.
Today we are very proud to protect most popular international brands in a wide range of industry sectors online.
