Online Brand Protection

Our 360° Online Brand Protection model suits all industry sectors, such as

  • automotive & industrial

  • luxury & fashion

  • sports & merchandising

  • childcare & toys 

  • consumer electronics & FMCG 

  • healthcare & pharma & cosmetics

  • media & entertainment

  • food & beverages

  • lifestyle products. 

 

Because in any of the above industries online brand abuse 

  • dilutes brand investments;

  • destroys the exclusive right of sale of authorized dealers;

  • undermines the trust that official license partners have in your brand;

  • damages the image and the value of your brand;

  • adulterates your customers‘ perception of quality and product safety;

  • negatively affects the customers’ confidence and the brand appreciation;

  • reduces your return on investment;

  • impairs the demand for the original product, and

  • triggers unwanted pricing pressure on the original product.

 

To protect your brand from the various forms of online brand abuse we

  • apply up-to-date research software, which allows us a proper evaluation of potential IP infringements and brand abuse risks online;

  • use clustering and analyzing tools by OSINT trained professionals to combine data information across various online platforms and channels and connect infringements and accounts in order to detect criminal networks; 

  • implement industry leading investigation tools to create a transparent audit trail for our online investigations and evidence material for your online and offline enforcement measures;

  • boost your success against piracy and counterfeiting by employing multilingual, legally trained and experienced personnel and most importantly

  • filter out the lean and goal-oriented information you really need to succeed.

We offer a notice & takedown service, ...

A notice and takedown process can be an effective tool for trademark and copyright owners to have user-uploaded trademark or copyright infringing content taken down from websites. This may prevent rogue websites from making profit by abusing your trademark or other IP rights such as copyrights or infringing upon statutory provisions. Potential addressees of notice and takedown measures are service providers such as internet service providers (e.g. Deutsche Telekom, Verizon), web hosts (e.g. Strato, GoDaddy), search engines (e.g. Google, Bing), website operators (e.g. eBay, Amazon, Idealo), video-sharing platforms (e.g. Youtube, Vimeo) or any other kind of online site-operator.

... but we continue where others stop!

Because conventional service providers detect large numbers of potential violations in a short time and arrange for takedowns by using automated processes – end of service.

First and foremost, uncoordinated mass takedowns by legally untrained personnel entail an enormous legal and financial risk for the company itself (e.g. counter cease and desist) and a risk for the company’s reputation (e.g. flaks on social media platforms). 

Moreover, the mere takedown does not eliminate the criminal activities of an infringer unless he is confronted with the unpleasant impact of (financial) enforcement. Without such an impact, the infringers continue their activities one-to-one, often even in the same distribution channel – under new pseudonyms or in newly established web shops. No impact – no (real) “takedown”!

Also, takedowns alone do not resolve anonymity. With takedowns, infringers are not exposed to a risk of being held accountable. They may be kept from what they did but are not prevented from what they want. Large numbers of takedowns do not achieve sustained success. No impact – no prevention!

Why Cease & Desist? Simple: Cost Recovery!

This is why we integrated a cease & desist service into our model which is performed by our legal enforcement partner. This highly effective out-of-court action compensates the shortfalls of conventional “end of service” offers in the market. 

We combine forces with our legal enforcement partner in order to create the desired sustainability as only attacking infringers one-on-one delivers the preventive and repressive effect to stop infringements. And solely through enforcing your information claims and your damage and compensation claims vis-à-vis the individual infringer, you create the impact necessary to recover your costs.